LEGO announces Germany's first next-gen LEGO Discovery Center

The LEGO Group has announced the opening of its fifth next-gen Discovery Center, soon to launch in Germany's Hamburg.

Following openings in Atlanta, Boston, Brussels, and Washington D.C. over the past year, Hamburg will soon be home to a new type of LEGO Discovery Center, with the attraction opening in spring 2024. Taking up residence across 3,000 square metres, LEGO Discovery Center Hamburg will have 12 zones with all-new experiences centred around learning through play. Visitors will also be able to take part in creative workshops using more than two million LEGO bricks.

The next generation of LEGO Discovery Centres comes complete with a brand-new look and design, put together by a team of playmakers and Master Model Builders who will also be on hand to support visitors. In Hamburg, the team is also offering the chance to be a part of the junior Creative Crew for young builders, who will also be allowed to be the first to test the attraction’s unique zones and peek behind the scenes while LEGO Discovery Centre Hamburg is created.

"With the LEGO Discovery Centre, we are offering a genuine new excursion highlight for families in Hamburg's HafenCity," said Miriam Wolframm, General Manager of LEGO Discovery Center Hamburg. "Here, the focus is on the children, which is why we also give great importance to their ideas when building the attraction. In return for this valuable support, our "Creative Crew" will receive free admission for a year, in addition to many other highlights."

LEGO Discovery Centre Hamburg will also feature the new digital LEGO adventure Space Mission, a train ride through an XXL LEGO world in the Imagination Express", and a LEGO DUPLO Park for younger LEGO fans. As in other locations, there will also of course be a MiniWorld filled with landmarks from Hamburg, a Minifigure Workshop, and a 4D cinema experience.

"We are thrilled to be working with Merlin Entertainments to develop a new LEGO Discovery Centre in Hamburg, where the whole family can immerse themselves in the world of LEGO play," said Julia Goldin, Chief Product and Marketing Officer at the LEGO Group. "In this interactive LEGO indoor adventure world, families will find a place to play, discover, create and have fun together. Together with Merlin Entertainments and their expertise in location-based family entertainment, we want to inspire curiosity, creativity and imagination in the builders of tomorrow."

There's no exact date or location for the LEGO Discovery Center Hamburg, but we do know it will be in the city's HafenCity area and will open in the spring of next year.

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