LEGO Brick Like This board game revealed at London Toy Fair

The London Toy Fair is now underway and while the doors remain mostly closed, there has been a reveal of the LEGO Brick Like This board game.

Brickset has spotted the Brick Like This board game at the London Toy Fair 2025, in what is likely to be one of the only reveals from the event this year. The London Toy Fair has not been a source of numerous set teases for a few years now as the LEGO Group seems to be keeping their presence at the event quiet and limited to a select few. Thankfully, CATAN and Ticket to Ride publisher Asmodee is on hand to showcase the first look at Brick Like This.

The board game was announced earlier this month and was described to sound like Pictionary with LEGO pieces, following up on Creationary from 2009. The board game includes several kinds of cards, a small hourglass to keep track of turns, a rule book and mixed elements.

While it's hard to discern exactly what the rules are from this first look, it would appear that you'll be required to build a silhouetted model out of the provided pieces within a short amount of time, with the different cards likely representing higher levels of difficulty.

LEGO Brick Like This will be released first on August 1 at Gen Con in North America. It follows Monkey Palace from last year as the first product in a multi-year partnership with Asmodee.

Featured image: Brickset

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