The LEGO Group has launched either double points or a returning GWP with purchases of 10354 The Lord of the Rings: The Shire.
Depending on where you are in the world, there's a different incentive to buy LEGO Icons 10354 The Lord of the Rings: The Shire. In the UK and Europe, you can earn double points on the most recent The Lord of the Rings set, while in the US, you can pick up the set-exclusive GWP, 40761 The Lord of the Rings: Sméagol & Déagol.
Double points will get the equivalent of £22.99 / €26.99 in cashback when you exchange them for discounts on future purchases. That's an effective 10% discount on the set, boosting your Insiders points balance by 3,680. Both the double points in the UK and Europe and the returning GWP in the US are running from today until September 24.
At the same time, there are also two new GWPs available at LEGO.com. LEGO Animal Crossing 30703 Julian's Beach Painting and LEGO Minecraft 30705 The Lush Cave Fight are both available with purchases (excluding pre-orders) over £45 / $50 / €50 on LEGO Animal Crossing, Minecraft, Fortnite, Sonic the Hedgehog, and Super Mario sets, from now until September 27 or while stocks last. Those freebies stack, so you can take both home with one gaming-related purchase.
There are also still double points on almost all LEGO Batman sets until September 20, so it's a good time to be shopping at LEGO.com if you've got your eyes on any DC sets, 10354 The Lord of the Rings: The Shire, or some gaming-themed builds.
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